“We hope our future formats will change by paying close attention to how people’s lifestyles are changing. People don’t necessarily create to survive. Sometimes they create to live a better life,” says Zhang Jianlan, the editor-in-chief of Kuoyi.
That’s the thinking behind the magazine's fifth issue, “Zazhi,” a pun on the word for magazine that might literally be translated as “snippets” or “paper scraps.” Each story in the issue is printed on a single piece of paper, in five different classic formats, sizes, and folds, according to how much time they take to read: one minute, five minutes, 10 minutes, 25 minutes, or 40 minutes.
Learn more about Kuoyi here: http://neocha.com/magazine/taking-it-easy